Loyalty 360 in partnership with SAP, uniquely designed “The State of Best-in-Class Customer Experience Report”. It was designed to help marketers build customer experience and engagement with a detailed understanding of the current state of customer experience and customer loyalty through the eyes of the marketers.
Marketers should focus their efforts on driving customer, channel, and brand loyalty.
After carefully exploring the challenges and opportunities brands face, five significant themes stood out.
The Five themes of best-in-class customer experience:
Great CX demands a customer-centric mindset. Everything you do impacts your customers’ perception of your brand and influences the decision to keep coming back or not. Therefore, creating the ultimate customer experience is essential for any business. The foundation of building great customer experience and loyalty is trust. The remaining themes – personalization, authenticity, responsiveness, and consistency, were the four pillars by which, when successfully executed, could bolster trust with their customers, as well as internally with program stakeholders.
SAP Marketing Cloud…
SAP Marketing Cloud is a product for marketers designed to deliver personalized brand experiences with intelligent marketing.
With SAP Marketing Cloud, marketing organizations can now attract and engage audiences by delivering individualized experiences that increase revenue and growth while keeping customers satisfied and loyal.
SAP Marketing Cloud does all of this by enabling marketers in these three areas:
- Developing a unified view of customers
This is crucial in gaining deeper insights into individual customers and accounts. Through a single customer view, relevant data is consolidated, dynamically maintained and fully integrated and shared across front and back office systems.
- Delivering intelligent consent-based customer engagements
Facilitated by embedded machine learning, individualized experiences can be nurtured by capturing customer consent and enforcing privacy and permissions.
- Accountable marketing through closed loop performance measurements
Marketers can now understand the incremental impact of each marketing investment enabling them to make mid-course strategy adjustments to maximize marketing ROI and accelerate marketing with increased transparency to budgets, plans, and processes.
The Time is Now…
It’s time to put your customer experience project on the path to success from day one. Engage in speed and intelligence with SAP Marketing Cloud to deliver personalized experiences, build customer trust, and orchestrate seamless experiences throughout the customers’ journey.
Want to improve your organizations customer experience?
Talk to a Marketing professional TODAY…